Sport Latent Demand
Why do some people play sport? And why do some simply not want to join in?
Here we have used the Sport England's Market Segmentation tool, to analyse specific sports within the County.
These documents will help you to understand your target audience, their attitudes to sport, their motivations and barriers.
For further information about market segmentation in Cornwall, please contact us on 01872 323344 / firstname.lastname@example.org