Physical Activity Strategy to make important contribution to health by getting more people active!

Duncan Selbie, CEO Public Health England

Cornwall's Physical Activity Strategy aimed at getting 50,000 people more active by 2020, was formally launched in front of 100 delegates from across Cornwall.

Launching the strategy Duncan Selbie, Chief Executive of Public Health England said: "This physical activity strategy is really a health strategy for Cornwall. It will need everyone to work together as the NHS is not the most important factor
for good health.

The issue is complex and needs to be addressed on many fronts, including people taking personal responsibility, but this needs to be supported by people having good jobs and housing"

Launched on Monday 14th November at the Health and Wellbeing Innovation Centre, Truro, Iain Chorlton, Chair of the Kernow Clinical Commissioning Group, welcomed delegates who heard from;

Caroline Court, Acting Director of Public Health who identified the UK's poor levels of activity when compared internationally, the need to take action and the role of physical activity in the prevention of disease.

Mark Duddridge, Chair of the Cornwall and the Isles of Scilly, Local Enterprise Partnership made the economic case for physical activity highlighting that all sectors of the economy need skilled people and that physical activity can help deliver on this, though encouraging increased confidence and personal development.

Kate Kennally, Chief Executive at Cornwall Council highlighted the real need to focus on prevention, the need to rethink approaches to a more active society, including making walking a real option. There was a commitment that Cornwall Council would play its part to embed physical activity in what they do.

Key Speakers

The day represented the first steps in addressing the challenge of reducing inactivity, by developing the first year action plan. Delegates were also encouraged help to make the strategy a reality by pledging how they will take action.

During the day delegates considered approaches to physical activity for different age groups from early years, children and young people, adults and older adults. There was then a focus on the role of transport, outdoors and the environment, the built environment and technology, marketing and communications.

Mike Thomas, Director of Cornwall Sports Partnership in summarising the challenge stressed the commitment to make the strategy a reality and said: "The target of getting 50,000 people more active is a huge challenge, but one I feel we can meet head on if we work together and keep focused on what we are trying to achieve. I am energised by the expertise and enthusiasm that has come together today to launch the strategy"

Jeremy Rowe, Chair of the Health and Well Being Board closed the day with a personal account of the powerful effect that physical activity had on his lifestyle. He went on to say how encouraged he was to see the strategy move towards implementation.

About the Cornwall Physical Activity Strategy
The Cornwall Physical Activity strategy was developed jointly between Cornwall Council Public Health and Cornwall Sports Partnership, with input from a wide range of interested stakeholders and signed off by the Health and Wellbeing Board. There are a wide range of stakeholders who will help to deliver the aims.

The aim of getting 50,000 people more active is intended to encourage 25,000 currently inactive people to begin to be active on a regular basis and encourage 25,000 moderately active people to become more active.

Chief Medical Officer Guidelines recommend 150 minutes a week of moderate level exercise or 75 minutes a week strenuous exercise for adults.

For Children the guidelines is one hour of physical activity per day.