London 2012 inspiring community sports projects


The London 2012 Inspire Programme, which aims to bring the benefits of the 2012 Games to every part of the UK, has recognised a growing number of innovative community sports projects – and is looking for more.

The Inspire Mark is awarded to non-commercial organisations who can demonstrate that their project or event is accessible, inspiring and stimulating, encouraging more people to take part in sport, culture, education, the environment, volunteering and business skills.

The sport strand of the programme has two aims – to increase participation in grassroots sport, sport competition and physical activity; and to improve Olympic and Paralympic medal table performance.

Sports projects to receive the Inspire Mark include:

Norfolk Village Games, which pits village against village in a range of popular sports including softball, tennis, netball, badminton, tug-of-war and archery.
Learn more about Norfolk Village Games

Bristol Festival of School, Sport and Culture, which gives young people who aren’t on their school team the chance to take part in a city-wide event featuring traditional sports such as cycling, judo and rowing, as well as newer activities such as ultimate Frisbee, xtreme golf and flag football.
Read more about the Bristol Festival of School, Sport and Culture

City Masters, a new series of sports clubs for adults aged 45 living or working in the City of London. The clubs provide free weekly training sessions with fully qualified coaches in fencing, short mat bowls, swimming, table tennis and tennis.
Discover more about City Masters

StreetGames Legacy Leaders programme, which aims to build, develop and sustain a network of grassroots projects in disadvantaged communities, creating more opportunities for young people to take part in sport on their doorstep.
Learn more about Street Games Legacy Leaders programme

Laurie Hull is director of the Active Norfolk county sports partnership which is behind the Norfolk Village Games. He believes the link between London 2012 and the project has encouraged villages to sign up and take part.

"We will be promoting the Games heavily at the Royal Norfolk Show at the end of June and using the Inspire Mark to generate more interest,” said Laurie. “The Village Games 2012 will be the major Olympic-focused sport event in Norfolk and we hope to use the Inspire Mark to strengthen the link between our activities and those down in Stratford."

Funded with a £578,701 grant from Sport England’s Rural Communities Themed Funding Round, the Norfolk Village Games will build momentum over the next three years with over 100 villages taking part by 2012. It will also generate 1,000 new sports club members and 140 new coaches.

"Following the launch of the marketing campaign in June interest in the Village Games has shot up. The target for villages participating in the first year was 30 and already 35 have registered. Support with team development will be made available over the summer." added Laurie.

To find out more about the London 2012 Inspire Mark and how to apply, click here to go to their website