Sport England Youth Personalities: Under The Skin
Working with research agency YouthSight, Sport England has researched into the personalities, behaviours, attitudes and aspirations of young people. This is all brought together in the comprehensive pack Under the Skin, which breaks down young people into six key personas. Only by understanding these various groups can we design the best possible programmes to get young people active.
They have also produced six films that better explain each of these youth personalities. Each category is broken down into a series of key traits, based on extensive research talking to scores of young people.
Watch the films below.
NEW! View the Sportivate Lessons Learnt info graphic below and learn how to engage and sustain young people in activity.